3 Tips to find your Niche & Succeed in Life "A Must See"

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The first step to building a successful digital product
business is
to find your big idea — The idea for your product that you’ll use
to build your online business around.

Coming up with an idea is actually simpler than you might think.
It comes down to a combination of 3 things.

Let’s take a look at them one by one.

1 . Identify What You’re Naturally Great At
The first step to finding your big idea is to identify what you’re
naturally good at.

This requires some self-reflection and asking around. You might
want to grab out a piece of paper and write down a big list of all
the things that you enjoy or you’re good at or come naturally to
you.

When you’re doing this, try not to filter out anything. Sometimes,
you’ll want to disqualify certain ideas because they seem too
easy to you and we often don’t believe that we could get paid to
teach or talk about something that’s actually enjoyable or fun.
Remember, just because something comes easy to you doesn’t
mean it does for other people.

Ask yourself: “What is it that you’re great at, that you actually
wouldn’t have guessed that people would pay you to teach them,
because it’s so natural and automatic to you?”
Write down all the answers you can think of.

2 . Target And Narrow Your Niche:

After you’ve compiled a list of what you’re good at, the next step
is to determine the niche or audience that you’re going to be
creating the product for.
A big mistake people make when deciding on their audience is
going too broad and creating a product that tries to ‘appeal to
everyone’.

Example: A fitness coach who creates a weightloss product for
anyone who wants to lose weight.
The better way to do it is to narrow your niche down to a much
more specific group of people. Example: A fitness coach who
creates a weightloss product for brides.
It seems counter-intuitive to target a smaller group, but doing so
will allow you to speak more directly to their wants and needs
and ultimately sell more products as a result.

In addition to narrowing my niche, I always run any new niche

through the following 3 Questions:

1. Is your target customer motivated?

2. Are they actively searching for a solution?

3. Are they having a hard time finding the right answer?

If you get 3 “Yes’s” to these questions, then you owe it to
yourself to test out the niche. If you don’t, then keep looking until
you do.

3 . Share Your Story And Key Learning Insights
The third step is to come up with the unique story behind what
you’re teaching. In other words, how did you get good at whatever
it is you plan to teach?

What is the big insight that allowed you to go from failure to
success ?

What is your ‘rags to riches’ story?
Coming up with you story and big insight will provide you with the
foundation for your hook and marketing later on.
Tying it all together…

The combination of identifying what you’re naturally great at,
targeting your niche well, plus remembering your story and the
big insight that allowed you to go from failure to success… is
where you’ll find your BIG IDEA.
It’s the place where all 3 components overlap in the
diagram
above.

Once you identify it, you’ll want to make it the core of your
digital product.

Finding your big idea is just the first step to creating a
successful digital products business. I’m going to be opening a
brand new training next week that’s going to put together the rest
of the puzzle.

It’s called Digital Product Blueprint and it’s a 90 day training
course, where you’ll get my complete set of proven templates,
systems and blueprints for building your digital product and
online business from scratch.

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